David Gandy is bringing Wellwear to Selfridges

The model plans to focus on expanding Wellwear's international markets in the coming year, as 11% of the company's sales currently come from the United States.

Wellwear, the fashion and lifestyle brand founded by British model David Gandy in 2021, has announced the launch of its first physical retail experience at Selfridges. To celebrate the brand's first anniversary, Wellwear will be offering 17 pieces from its collections on the first floor of Selfridges Oxford Street in London, in the men's modern casual space, as well as online. These designs include the brand's bestselling core collections - the Ultimate Hoody, Ultimate Jogger, and Ultimate Crew Tees - as well as a range of new seasonal launches such as the Easy Tapered Pant, Quilted Cotton Gilet, and Restore sweats.

In a statement, Gandy commented on the brand's launch into Selfridges, saying that they are delighted to announce Selfridges as Wellwear's first physical retail presence, as they share a progressive strategy to improve people's well-being through balancing work, travel, and play. As a result, they are now offering their customers a physical retail experience.

David Gandy's Wellwear brand was founded in 2021 with the goal of combining a minimalistic, all-day wardrobe with a focus on well-being. Gandy uses a multi-sensory approach to design, exploring the scientific benefits of soft, comfortable clothing. A key aspect of the brand is its use of tactile fabrics, as studies have shown that simply touching smooth fabrics can improve psychological well-being and reduce negative emotions. Wellwear also prioritizes sustainability by using natural fibers treated with technical properties that enhance the wearer's physical well-being, and prices range from £40 up to £210. One example of this is Wellwear Breathe, which provides anti-odor and anti-bacterial properties, allowing clothes to be worn multiple times before needing to be washed in order to extend their lifespan.

Wellwear's offerings at Selfridges include its bestselling core collections - the Ultimate Hoody, Ultimate Jogger, and Ultimate Crew Tees - as well as a comprehensive range of new seasonal launches that provide a complete wardrobe, including the Easy Tapered Pant, Quilted Cotton Gilet, and Restore Sweats. The collaboration with Selfridges is a natural fit, given the department store's focus on well-being, the environment, and its support of indie brands.