Bulgari high jewels on exhibit in NYC: discover the symbol of rebirth

If you consider yourself a dedicated lover of jewelry- especially high jewelry- you undoubtedly are familiar with the captivating tale of the Serpenti. However, allow us the pleasure of recounting it once more. The Serpenti, Bulgari's enchanting emblem, first appeared in an abstract form back in 1948, a few years after the end of World War II. It took the shape of a gold bracelet watch, skillfully crafted using the Tubogas coil technique. This innovative design approach was pioneered by the talented Bulgari brothers, Giorgio and Constantino, who drew inspiration from the flexible gas pipes that became dominant after the war ended.

So, by the year 1950, the Serpenti revealed its magnificent form in all its glory. Its scales were meticulously fashioned in gold, and decorated with a dazzling array of diamonds and precious gemstones. The serpent's gorgeous eyes glimmered with the radiance of sapphires, emeralds, and rubies. Over the next two decades, the Serpenti's prestige soared to cult-like status, mainly due to the outstanding style icons charmed by its mesmerizing charm, from the legendary Elizabeth Taylor to the esteemed Diana Vreeland. Over the course of 75 years, the Serpenti has assumed its purpose as a profound symbol of transformation and renewal. Like a snake shedding its old skin, the Serpenti has gracefully matured, adorning itself with new and captivating forms. Whether crafted with vibrant enamel and turquoise, designed with a more supple aesthetic for everyday elegance, adorned with shimmering tourmalines, or elegantly coiled around a remarkable Colombian emerald, the Serpenti continues to captivate.

So, to commemorate this momentous 75th anniversary, Bulgari has dedicated the entire year to celebrating its iconic serpent. This year, a dedicated pop-up event took place in the illustrious city of Beverly Hills, showcasing the allure of the Serpenti. The serpent also made a stunning appearance during the awards season, leaving an indelible mark on the red carpets. Notable figures such as Angela Bassett, Phoebe Waller-Bridge, and Cara Delevingne graced the Oscars adorned with the Serpenti. J.Lo chose the Grammys as her stage to display the Serpenti's magnificence, and Julia Garner illuminated the Critics' Choice Awards with the serpent's radiance.

And today, the festivities have arrived in New York City. Until July 16, the Serpenti is being celebrated in the vibrant Meatpacking District, where a captivating venue has been transformed into an immersive exhibition. Within this space, visitors can delve into the rich history, profound inspiration, and detailed craftsmanship that underlie this iconic motif. Notably, the exhibition features a unique installation by renowned new media artist Refik Anadol, further improving the sensory experience.

But the true stars of this remarkable showcase are the exquisite jewelry pieces themselves. Twenty-five rare Serpentis will be proudly displayed, each one a testament to the timeless allure of the reptile. What's more, you will be able to see some exclusive High Jewelry creations, crafted exclusively for this 75th anniversary. The possibilities for the rebirth of this icon are seemingly boundless. We can only advise you to prepare to be mesmerized as you encounter a necklace adorned with malachite and onyx encircling a cabochon emerald. All the pieces are breathtaking, with shimmering diamonds, igniting a symphony of shine. The sheer variety and exquisite craftsmanship on display will undoubtedly leave you captivated, proving that the Serpenti is truly limitless.